Boost retail sales with Bathmats: 6 in-store display tips that work

Looking to increase sales of your bathmat collection? With the right in-store merchandising strategy, you can turn these cheerful, 100% cotton bathmats into true customer favorites. Whether styled for the bathroom or kids’ room, our bathmats are eye-catching, soft, and highly versatile. Here’s how to make the most of them in your shop or showroom.

1. Play with product presentation

Visual merchandising makes a big difference when it comes to bathmat sales. Lay the round sun bathmats flat on the floor to highlight their playful shape and vibrant design. For striped bathmats, hang them vertically on display ladders or wall hooks to showcase their size and bold pattern.

2. Style with coordinated accessories

Create an engaging display by pairing bathmats with complementary products like towels, baskets, or bathroom accessories. Want to highlight their multifunctionality? Add children’s items or soft toys to show how these bathmats double as cozy play rugs.

3. Use clear and impactful signage

Good signage helps sell. Highlight bathmat benefits like ‘100% cotton’, ‘super soft feel’, and ‘also great as a play rug’. Clear product tags can quickly communicate why these bathmats are worth the buy.

4. Encourage customer interaction

Let shoppers feel the softness. Keep at least one sample bathmat out of its packaging for tactile engagement. Customers are more likely to buy when they can touch and feel the quality.

5. Create seasonal displays

Use seasonal themes to rotate your bathmat displays. In spring or summer, feature the sunny round bathmat alongside beach-inspired items, bright tones, or natural textures to create a light and inviting setup.

6. Maximize cross-selling opportunities

Boost average basket size by displaying bathmats near related product categories like rugs, kids’ decor, or bathroom textiles. These cross-merchandising tactics help drive impulse buys and showcase product versatility.

Bonus: Keep sample bathmats clean and store-friendly

Display off the floor

To prevent wear, place sample bathmats on raised platforms or low tables. This protects the product and maintains visibility.

Hang on a ladder or wall

Use ladders or wall hooks to hang bathmats at eye level. This keeps them clean while enhancing your vertical display space.

Hang on a laundry rack

A foldable laundry rack is a great space-saving solution for displaying bathmats. It keeps them off the floor, allows for multiple styles to be shown at once, and lets customers see and touch the product with ease.

Add a ‘touch me’ sign

Encourage shoppers to interact with sample mats using signs like ‘Feel the softness – sample only’ or ‘Touch me, don’t step on me!’. This sets expectations while keeping your samples in good shape.

By using these retail tips and merchandising strategies, you can turn bathmats into one of your most eye-catching and flexible products. Need high-resolution product photos for your social channels or print displays? Get in touch – we’re happy to support your marketing needs.

With love,

Evelijn, Lotte & The Kitsch Kitchen team ✨