New owner Kitsch Kitchen: BacktoBasiX

A strong combination of Paper & Stationery and Home & Lifestyle

We are very proud to announce that as of January 1, 2024, the creative Home & Lifestyle brand Kitsch Kitchen has been acquired by BacktoBasiX! A company known for stylish paper and stationery products and trendy office products from brands including Pimpelmees, Pepa Lani and Relax Mama. The new owners, Evelijn and Lotte, are delighted to add Kitsch Kitchen products to their collection. “With much pleasure we will continue this strong brand as well as expand our own collections with Home & Lifestyle products. This acquisition offers new opportunities for all both brands. In addition, we will of course continue the Kitsch Kitchen store on Haarlemmerdijk 48 in Amsterdam.”

We are looking forward to entering a new era together. The connection between the two companies will result in exciting opportunities for growth and development in different product categories, and we are determined to continue providing all customers with creative, user-friendly products, quality and functionality.

Almost 30 years ago, Ingelies started selling colorful products from Mexico at the Noordermarkt. She was familiar with the tablecloth with flowers, fruit and coke bottles from her neighbor when she lived in Central America. It made her so happy that she wanted to take it and share it. From day one, her goal was to make the household here happier, but also to connect cultures.

Over the past 30 years, Kitsch Kitchen has grown into what it is today: an international brand with colorful functional products with a distinct style. Through wholesale and (web) stores, our collections are now sold worldwide.

“I am proud of what we have achieved, but new adventures are calling. To make this possible, I have decided to start a search for an enthusiastic successor. Someone who understands the cheerful, colourful and international style of Kitsch Kitchen and sees opportunities to continue building the brand following their own vision. And I am happy that this one has been found! I wish Evelijn and Lotte all the happiness and fun. I want to thank everyone for my years at Kitsch Kitchen. Abrazo, Ingelies.”

We would love to personally meet you at Show Up, February 4 and 5. We will attend Maison et Objet in September.

We will of course keep you informed of our plans. Until then, we are here to help you with all your questions and orders! Please let us know at or visit our website.

Kind regards, Kitsch Kitchen and BacktoBasiX team